Punto Blanco and Odeclas: a strategic alliance in sports fashion
The collaboration between Punto Blanco and Odeclas marks a milestone for both brands. From now on, sports swimsuits, women's sports bikinis, and towels from Odeclas will be available in three Punto Blanco stores in Barcelona. This synergy represents a new stage of expansion for Odeclas, which for the first time enters a sales channel not exclusively specialized in sports.
An opportunity to reach new audiences
Being present in Punto Blanco stores will allow Odeclas to increase its visibility and connect with consumers who value quality, comfort, and originality in their clothing. The audience that frequents Punto Blanco will find in Odeclas an innovative proposal in technical swimwear fashion, designed for performance without sacrificing style.
Odeclas quality conquers new showcases
Odeclas products stand out for their artisanal craftsmanship, chlorine-resistant fabrics, and ergonomic designs that adapt to the body to offer maximum comfort. These attributes have caught the attention of a well-established brand like Punto Blanco, known for its high-end socks and underwear since 1948.
Javiera Salcedo, designer and pattern maker at Odeclas, has been key in this process thanks to her vision and mastery of technical fabrics. Her creations, designed for water sports, now reach new audiences through this alliance.
One step further towards sports fashion for everyone
With this collaboration, Odeclas positions itself on the sports fashion map as a versatile and expanding brand. Punto Blanco adds value to its catalog with a technical swimwear proposal that complements its offer of comfortable and quality garments.
Punto Blanco stores in Barcelona with Odeclas products
- Diagonal Mar Shopping Center – Avenida Diagonal, 3
- Punto Blanco – Diagonal Avenue, 413
- Punto Blanco – Gran de Gràcia Street, 127
An alliance with international projection
Punto Blanco has more than 20 stores in Spain and a presence in over 35 countries. This alliance opens the door for Odeclas products to reach international markets through a consolidated and reliable network.
For more information about the history of Punto Blanco, visit this link.
Do you want to discover the latest in sports swimwear? Visit our products at Punto Blanco and be part of this new stage with Odeclas.
